anita chew, handmade knitwear australia

To Etsy or not

So this week I joined up to the Etsy Creative Courage Challenge. Which fingers crossed means that by the end of the challenge, in a month or so, I'll have my very own Etsy store. With products in it and everything. 

Initially I wasn't sure I'd use Etsy as a store front. I'd done a lot of reading in the lead up to launching my brand and I had read a few things that slightly put me off being a Etsy vendor. The research I found indicated that if you had the ability/resources to set up as your own online shopfront, then do it. It allows for a stronger brand identity.

The other thing I read that scared me a bit was people saying that for whatever reason Etsy had shut down their store. In that moment they realised that even though they thought they 'owned' their store, they really didn't. Don't get me wrong, I'm sure there were circumstances that Etsy did what they thought was right in regards to a seller breaching contractual rights. But at the end of the day, Etsy has all the power. 

Recently though, I had been thinking about joining up. People were asking if they could find me there and with winter coming to an end here in Australia it makes sense to try and tap into a wider marketplace. Coincidently I saw that Etsy had just launched their Creative Courage Challenge so I signed up. I figure what's the worst thing that can happen, right? And to be honest they had me at ALTA PAPERCRAFT's awesome promo animation. 

AND THEN this morning  Pip Lincolne told me she thought I was a genius (see visual proof below)! So that's that, now I'm completely sold to this whole Etsy thing, add me to the list with the other 1.5 million sellers and let's see how we go.