So we (the knitting and I) stepped out into the world of retail at our very first market stall a few weekends ago. Not one to do things by halves, for some reason I decided that the first market we’d go off to was Finders Keepers in my home state of Queensland. With a crowd of over ten thousand people expected, I found the experience overwhelmingly positive.
Probably the biggest surprise of the whole experience is that the actual retail sales over the weekend weren’t what I feel was the most successful part. Don’t get me wrong, making sales was excellent but there was so much more to it. It was interesting to gauge people’s responses to product and price, which gives you so much insight for development. It was amazing to get specific promotion from the Finders Keepers team and then visually see the flow on effect of that in social media numbers. And it was super exciting that a sale of a beanie on Saturday turned into a wholesale enquiry on Sunday.
Clearly, after just one market I’m no expert but here are my top three tips from a first time market stallholder to any other first time market stallholders out there:
1. Build a team.
You’ll NEED your family and your mates. So don’t be coy when people offer to help. Just say yes, and then apologise to them later when they realise what they’ve let themselves in for. And if you’re lucky (like me) to have friends in the events hire and styling industries all the better. Make use of them, but be nice about it and promote them as the best stylists in the world. Best stylists in the world = The Styled Group.
2. Talk to everyone and try and find your people.
Whether it’s customers or other vendors, you just never know where a conversation will lead. Other stallholders can offer great advice and the same goes for customers especially if they’re professional fields are things like marketing or pr. As for finding your people, it’s a matter of seeing where your target market is (mine, not so much in sunny Queensland), where your contemporaries are, and finding those people that ‘get’ what you’re doing. These will be the people that will help you move forward.
3. Think about the logistics.
We spent hours and hours and hours building a backdrop for the stall, which looked amazing but turned out wasn’t super practical. I didn’t think about the fact that other stallholders would be butted up to our space so it made it difficult to get to anything we had stored behind it. So I’d definitely think about different storage options and how to really maximise the space better.
But really if I could give any advice to someone who’s thinking about creating a market stall, it would be to just do it. For me, it was a really positive experience and something I’m looking forward to building on.